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Uber Stock – Be Ready To Invest

Interested in buying Uber stock? The company doesn't trade publicly... yet. But take steps today to prepare to invest in Uber when it begins trading.

Learn how to invest in Uber stock by preparing for the Uber IPO and opening trades. Open an account with a low-cost online brokerage platform such as Ally Invest and expect Uber stock to begin trading in early May of 2019.

To attempt to invest in Uber before the IPO, see the Buy Uber Stock in the Initial Public Offering section below. Certain brokers may provide access before trading begins. Most of the rest of us will need to wait until the opening trades. 

Experienced drivers should have a distinct advantage via the Directed Share Program.

Latest News about Uber Stock


Great news for Uber drivers, a Directed Share Program is listed in the filing. Further details about the Directed Share Program and Driver Appreciate Reward below.

Total share offering information and many other details are not provided yet. You’ll find amended SEC filings on the website in the coming weeks. Or Click here for a live feed of S-1 filings. That live feed is captured directly from the SEC (more user friendly). 

Update 04/10/2019: Uber Plans to Sell $10 Billion Worth of IPO Stock

Uber expected to release its S-1 Filing on Thursday, April 11th publicly (CONFIRMED). According to CNBC, the company is seeking a valuation of $90-$100 billion, below the $120 billion estimates we’ve been hearing, likely due to the fall in the Lyft share price after the IPO. About $10 billion will be released, or floated, to the public. 

The roadshow is now expected to begin during the week of April 29th, meaning the Uber IPO should happen in the first half of May, subject to changes. 

The S-1 filing the is regulatory documentation required by the SEC.

Note: Previous Latest News updates are copied to the end of this page. 

Is Uber Publicly Traded?

You don’t need me to tell you how significant the market potential is for Uber. Disrupting the global taxi and transportation industry is an incredible opportunity.

Uber stock is one investment I am eager to make.

But Uber stock is not publicly traded… yet.

It’s a privately owned company. The ownership is made up of venture capital investors and employees. 

So what is Uber’s stock price? We won’t know until the evening before the IPO. We’ll get a price range a few days before that. 

The stock will on the New York Stock Exchange under the symbol UBER

The S-1 filing contains information about the Uber stock, revenue, profit/loss, and the number of shares issued upon IPO listing. After the IPO roadshow (expected to begin April 29th), an estimated IPO stock price range will be put in place. From that range, a final opening price will be determined based on supply and demand. 

Both Uber and Lyft filed for IPOs. The Lyft IPO happened on March 29th, 2019. The S-1 filing is publicly available here.

The Lyft IPO was oversubscribed on day two of its roadshow, meaning demand for shares was very high. But the stock price has fallen since. The Lyft IPO priced at $72 the evening of Thursday the 28th. It began trading on March 29th.

Uber released its S-1 filing on April 11th.

Since the Lyft IPO fell after its debut, expect the Uber IPO price to come in a bit lower than initially anticipated, potentially helping IPO investors to get an early pop in price. 

The S-1 release starts the countdown to the IPO, likely to occur in the first half of May.

Uber IPO Underwriters

Uber has hired Morgan Stanley and Goldman Sachs to lead the IPO underwriting. 

Secondary underwriters include Bank of America Corp, Barclays, Citigroup Inc, Allen & Company, Deutsche Bank AG and JMP Securities, according to Reuters. Full list in S-1 filing. 

Since Morgan Stanley is a lead underwriter, they will administer the Directed Share Program for experienced drivers. 

Will Uber be a Motley Fool Stock Advisor Recommendation?

We won’t know until after the IPO if Uber will be a Motley Fool Stock Advisor recommendation. However, Uber stock fits the mold of high-growth, disruptive business models that the Fool typically recommends. 

When the Motley Fool recommends a company, there is usually an immediate spike in the price. Fool newsletter subscribers are notoriously long-term minded and rarely sell, meaning the stock price will continue to rise.

Uber may also receive a recommendation by the Motley Fool Rule Breakers newsletter or other premium services. Both services have handily beaten the broader market since the early 2000s. 

Read this Motley Fool Stock Advisor review to learn about their stock selection methodologies and about how you can participate in excellent returns. Stock Advisor is currently half-off at just $99 for an annual subscription. 

Ways to Buy Uber Stock

Since you can’t buy Uber stock yet, the best thing you can do today is to prepare when the stock starts trading. You can prepare in two ways:

  • Open an online brokerage account, so you can invest right after the IPO (you can immediately invest after it begins trading).
  • Prepare to invest in the IPO through a potential participating broker (much more difficult).

These are the two most realistic and best actions you can take today. So when you can buy Uber stock, you’re ready to invest on the ground floor.

So what is the best online brokerage for buying Uber stock?

As an individual investor, you’ll want to open an account with a low-cost broker. That way, you’ll invest most of your money instead of waste it on fees.

I’ll go over a few of my favorites below. All have very reasonable fees and will make it easy to buy Uber stock once it starts trading on open markets. You may also be able to position yourself to invest in the IPO.

Buy Uber Stock Once it Starts Trading

If you can’t get shares in the IPO, your next best bet to invest in Uber Stock is to wait until it goes public and buy shares through an online discount broker. Online brokers are plentiful and mainstream now.

Just sign up, link your bank account, and start trading stocks (takes about 5 minutes).

I’m a big fan of the online brokerage platform Ally Invest. Ally Invest is a solid low-cost online broker for beginner to advanced investors. It’s easy to get started. As your investing skills and portfolio mature, Ally is one of the best platforms to scale. The pricing is cheap at just $4.95 per trade (or less for frequent traders).

Learn More About Ally Invest

What I tell new investors who want to buy a certain stock (like Uber stock) before it opens for trading, is to open an online brokerage ahead of time. Then buy a stock in a company you’re familiar with to learn the process

For example, if you like Starbucks coffee, buy Starbucks stock. This is the strategy laid out in the first investing book I ever read, One Up On Wall Street by Peter Lynch. Lynch was the top mutual fund manager at Fidelity in the 1980s and early 1990s. His advice… buy what you know.

Once you make your first stock purchase, you’ll understand how the process works, preparing yourself for more significant opportunities.

Buy Uber Stock in the Initial Public Offering

Ambitious investors can position themselves to invest in the Uber IPO. In the past, IPO investing has been difficult to gain access for regular investors. However, the marketplace is changing.

IPOs have always been available to the wealthiest customers of the leading brokerage firms. That’s great if you’re wealthy. Certain online brokers are better for IPO investing than others.

For a complete list of IPO-friendly online brokers and their eligibility, check out this page. Fidelity, TD Ameritrade, and Schwab are the most likely to receive allocations for their customers.

Fidelity, I can confirm, offered Lyft shares to its high-net-worth customers on March 18th. I expect Fidelity to get some shares for the Uber IPO. Customers must have $500,000 in assets in a single account to be eligible. Eligibility does not guarantee an allocation. 

Financial technology is changing the way ordinary investors can invest in IPO. You can now invest in IPOs. To learn how, read this article about how to invest in IPOs.

The Uber IPO will be in high demand. The most likely outcome is that ordinary investors won’t get access. However, at a $100+ billion dollar valuation, there will be a lot of shares to go around.

Two particular companies may give you an inside track to invest in the Uber IPO. But it’s more likely you’ll need to buy after the IPO.

Driver Appreciate Reward

To acknowledge Drivers who have participated in our success, we are paying a one-time cash Driver appreciation reward to qualifying Drivers in jurisdictions where we operate through owned operations, in an aggregate amount of approximately $300 million to over 1.1 million qualifying Drivers around the world. We expect to pay the Driver appreciation reward to qualifying Drivers on or around April 27, 2019. In the United States, each qualifying Driver will receive a Driver appreciation reward in an amount equal to $100, $500, $1,000, or $10,000, based on the number of lifetime Trips completed by the qualifying Driver. The amount of the Driver appreciation reward paid to qualifying Drivers outside of the United States will be based on the same Trip criteria, but may be adjusted on a region-by-region basis to account for differences in average hourly earnings by region. Whether a Driver qualifies for a Driver appreciation reward will be based on the following criteria: one Trip completed in 2019 as of April 7, 2019; (i) 2,500, (ii) 5,000, (iii) 10,000, or (iv) 20,000 lifetime Trips completed as of April 7, 2019; and the Driver is in good standing.

Uber IPO Directed Share Program

HUGE news for drivers. A Directed Share Program (DSP) is expected for long-time drivers. This means drivers may get IPO access before the IPO launches. 

CONFIRMED (04/11/19): Directed Share Program is included in the S-1 filing. Qualified drivers will be able to participate in the IPO. No details outlining the definition of a qualified driver. 

Here’s what we know now about the Directed Share Program:

At our request, the underwriters have reserved up to  (TBD)        shares of common stock, or up to (TBD)   % of the shares offered by this prospectus, for sale at the initial public offering price through a directed share program to certain qualifying Drivers in the United States. To qualify for the directed share program, a Driver must meet the minimum criteria for the Driver appreciation reward. The sales will be made at our direction by Morgan Stanley & Co. LLC and its affiliates through a directed share program. The number of shares of our common stock available for sale to the general public in this offering will be reduced to the extent that such qualifying Drivers purchase such reserved shares. Any reserved shares not so purchased will be offered by the underwriters to the general public on the same terms as the other shares of common stock offered by this prospectus. Participants in this directed share program will not be subject to lockup or market standoff restrictions with the underwriters or with us with respect to any shares purchased through the directed share program.

If you’re a driver and interested in how DSPs work, read this article about the LendingClub IPO. LendingClub offered IPO shares to its investors. I participated in this IPO and received a 250 share allocation. 

Morgan Stanley is a lead underwriter, so they are the top candidate to administer the program. They administered this type of program for the Alibaba IPO. ***CONFIRMED***

We have no idea how this will work for Uber until the S-1 is released. Uber drivers, keep a close eye on your email accounts for news on the DSP. You’ll need to act quickly to participate. Non-drivers will not be able to participate. 


ClickIPO is a brand new smartphone app that is available now. The company empowers ordinary investors to invest in IPOs and secondary offerings through their existing brokerage account.

This promising new app is available to all U.S. based investors today for research and reserving IPO shares. Link your existing online brokerage at TradeStation to get started immediately.

Partnerships with other brokers are expected in the next few months.

Read my initial review of the startup here and download the app for free. Start building your investor score as early as possible to better your chances of getting access.

Motif Investing

The Wall Street Journal suggested that the IPO for Uber may be available through Motif Investing in the coming year. For this reason and for being an all-around excellent online broker, Motif Investing is my top pick for the best broker to invest in Uber stock when it becomes available… because you may have a shot at getting in on the IPO. You can invest in IPOs with a minimum of $250.

Not only is Motif Investing making IPO investing easy for smaller investors, it’s also a discount brokerage for buying individual stocks or “motifs”. Motif Investing enables investors to buy and sell ideas. You can create your own mini-ETF, and buy all the stocks, up to 30, for just $9.95.

For example, if you think self-driving cars are the future, you can buy a motif created by experts that include companies ready to profit from the trend. Or build your own. There are thousands of motifs from which you can choose. All empower you to find hidden companies prepared to benefit from future trends.

You don’t have to wait for Uber to go public, start investing in the future today.

At Motif, you can buy individual stocks for just $4.95 (that’s a great price), or up to 30 in a motif for $9.95. Motif Investing is the only broker that empowers investors to trade this way.

Access IPOs

I’ve invested in more than ten IPOs. To share my strategies on how to profit from IPO investing, I spun off a website focusing exclusively on how ordinary investors can invest in IPOs.

Visit to learn how to profit from IPOs.

You can follow along with all the latest IPO news on the Motif Investing platform.

Click here to see Previous and Upcoming Motif Investing IPO opportunities.


Today we can’t buy Uber stock. But expect to finally be able to in early May.

Early angel investors will profit handsomely. So will employees. Early stock investors may too.

Since most of us are not venture capital investors, we need to wait until the IPO before we can invest. This is the only way with Uber. There’s no doubt the IPO will be an exciting event.

It will be even more exciting if smaller investors like you and me are able to invest in the IPO. Unfortunately, we won’t have any insight as to whether or not it will be available. Not until Uber files documents with the Securities Exchange Commission (SEC) regarding an IPO.

I’ll be keeping an eye on all the developments and updating this site. Bookmark this page and keep coming back for updates.

Note: This article is not a recommendation to buy or sell Uber stock. Invest at your own discretion or contact a financial adviser for advice.

Author Bio: I’m a 44-year-old IT professional, investor, and blogger based in the Washington, DC metro area. My primary financial goal is to retire at age 55, one year before my Dad retired. I write about how to build income streams so you can explore the unusual. I track my progress towards financial independence using a free and recommended tool called Personal Capital. My first love is my beautiful wife and three kids. My second love is travel. Combining both in early retirement is the ultimate goal and my primary motivation for financial independence. Read my complete story HERE.

Previous New Updates

Update 03/26/2019: Uber to Acquire Careem, Its Top Mideast Rival, for $3.1 Billion

Update 03/22/2019: Uber is Said to Pick NYSE for Listing

Update 03/15/2019: Uber Plans to Kick Off IPO in April

Update 02/28/2019: Some Uber, Lyft Drivers to get Stock in IPOs. Drivers can read more about the Directed Share Program below.

Update 12/07/2018: Uber Joins Lyft in Race to Tap Investors

Update 12/06/2018: Uber rival Lyft Files for IPO

Update 10/16/2018: Uber Proposals Value Company at $120 Billion in a Possible IPO

Update 08/21/2018: Uber Hires New CFO. Expects IPO in 2019

Update 05/30/2018: Uber CEO Dara Khosrowshahi says the company is on track for a 2019 IPO (Also read about Buffett’s inquiry into investing in Uber).

Update 02/26/2018: SoftBank Backs Uber’s Pledge to go Public in 2019.

Update 02/13/2018: Uber Lost $4.6 Billion in 2017.

Update 12/28/2017: SoftBank successfully acquires 15 percent of Uber at $48 billion valuation.

Update 11/29/2017: Financial Times reports on Uber’s Q3 earnings and revenue. Loss widens to $743 million.

Update 11/27/2017: SoftBank Bids to Buy Uber Shares for 30% Less Than Current Value.

Update 11/13/2017: Uber approved $10 billion deal for an investment by Japan’s SoftBank. Valuation of $70 billion.

Update 10/04/2017: Japan’s SoftBank to invest $1+ billion in Uber at $69 billion valuation. Uber Board of Directors also passed a resolution to go public. The Uber IPO is now expected by 2019.

Update 08/27/2017: Recode reports the Dara Khosrowshahi will be the new CEO of Uber. Khosrowshahi served as the CEO of Expedia since 2005. Declares Uber IPO is 18-36 months out.

Update 06/21/2017: Major news today. Travis Kalanick has resigned as CEO of Uber. While I don’t like this from the perspective of growth and competitiveness, it may mean we’re closer to finally seeing the Uber stock IPO.

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