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Uber Stock – How to Invest Today

Interested in buying Uber stock? The company doesn't trade publicly... yet. But take steps today to prepare to invest in Uber when it begins trading.

Learn how to invest in Uber stock. Open an account with a commission-free online brokerage platform such as M1 Finance. You can now buy Uber stock since the IPO is complete.


Latest News about Uber Stock

11/06/2019: Uber shares slide ahead of lockup expiration

11/04/2019: Uber stock falls after Q3 earnings beat estimates, but quarterly loss topped $1 billion

08/09/2019: Uber reports its Q2 2019 earnings

05/30/2019: Uber reports its Q1 2019 earnings

05/14/2019: Uber Blame Game Focuses on Morgan Stanley After Shares Drop

05/10/2019: UBER Stock Price opens at $42 per share, BELOW the IPO price. Disappointing, unless you believe the stock is a long-term buy. But on the bright side, we can all own one of the most innovative tech companies in the last decade.

05/10/2019: Early price indications at and around $45. If the stock opens at or below the IPO price, this will be a disappointing outcome for everyone!

05/10/2019: Uber IPO is today. Hold on tight!

05/09/2019: ****Uber Stock IPO Prices at $45 per share****  Uber will raise $8.1 billion dollars valuing the company at $82.4 billion. Good luck receiving your allocations. If you don’t get any, the stock will be open for buying and selling tomorrow. 

05/09/2019: Uber settles disputes with thousands of drivers ahead of its IPO

Note: Previous Latest News updates are copied to the bottom of this page. 


Is Uber Publicly Traded?

The Uber IPO completed on Friday, May 10th. Uber is now publicly traded. 

Final IPO pricing was announced at 5:30 pm EST May 9th, 2019. Uber IPO priced at $45 per share.

The opening trade happened around noon at $42. The stock closed at $41.57 on the first day.

What is Uber’s Stock Price?

See below:

The stock trades on the New York Stock Exchange under the symbol UBER

Please perform your own research before investing in Uber stock. This page is not a recommendation to buy or sell. 

Will Uber be a Motley Fool Stock Advisor Recommendation?

We won’t know until after the IPO if Uber will be a Motley Fool Stock Advisor recommendation. However, Uber stock fits the mold of high-growth, disruptive business models that the Fool typically recommends. 

When the Motley Fool recommends a company, there is usually an immediate spike in the price. Fool newsletter subscribers are notoriously long-term minded and rarely sell, meaning the stock price will continue to rise.

Uber may also receive a recommendation by the Motley Fool Rule Breakers newsletter or other premium services. Both services have handily beaten the broader market since the early 2000s. 

Read this Motley Fool Stock Advisor review to learn about their stock selection methodologies and about how you can participate in excellent returns. Stock Advisor is currently half-off at just $99 for an annual subscription. 

Should You Invest in Uber Stock Today?

Companies like Uber don’t come around very often. The market potential is so vast, that investors throw out fundamental analysis and focus entirely on growth.

Quarterly earnings will ultimately drive the direction of the stock over the coming years. But the success of the stock will be determined by the management’s ability to maintain and grow market share, and deliver on long-term goals. 

Your decision to buy Uber stock is yours alone. You can read as many recommendations and analyst reports on the company, and they will only get you so far. Most recommendations consider only the near-term consequences of buying a stock.

For you, the person asking Google whether or not to buy Uber stock, the question should be “What will Uber look like in ten years.” If you believe the company will still be around, growing its services and changing within its competitive environment, then today’s price shouldn’t matter. Own the company.

But it’s a risky stock. Diversify into other stocks or stock index ETFs. Make Uber a small portion of your portfolio. Don’t invest money you can’t afford to lose.

Ways to Buy Uber Stock

The best way to buy Uber stock is through a commission-free online brokerage account. Once you open an account, place a buy order using the symbol “UBER”. 

Determine how much money you want to spend buying the stock, then divide that amount buy the current stock price. That will tell you how many shares to put in your order. 

If you prefer, you can select a price and choose a limit order to buy the stock when the stock price hits the limit price. Once the order executes, you’ll see the shares in your account and your funds will be depleted by the number of shares times the stock price, minus a small trading fee. 

So what is the best online brokerage for buying Uber stock?

As an individual investor, you’ll want to open an account with a low-cost broker. That way, you’ll invest most of your money instead of waste it on fees.

I’ll go over one of my favorites below. It has very reasonable fees and makes it easy to buy Uber stock now that it’s trading on open markets. 

Buy Uber Stock Now that It’s Trading on an Exchange

Since you probably didn’t get shares in the IPO, the best way to invest in Uber stock is buy in through a no-fee online broker. Online brokers are plentiful and mainstream now.

Just sign up, link your bank account, and start buying stocks (takes about 5 minutes).

I’m a big fan of the online brokerage platform M1 Finance. M1 Finance is a solid no-fee online broker for beginner to advanced investors. It’s easy to get started. As your investing skills and portfolio mature, M1 Finance is one of the best platforms to scale. 

Read my complete M1 Finance review here

The platform is more intuitive than old school brokers because it’s build on a modern technology platform. You create portfolio “pies” that contains all the stocks and ETFs you want to own and in what percentages. Simply add Uber stock to your portfolio pie. 

Learn More About M1 Finance

What I tell new investors who want to buy a certain stock is to open an online brokerage, then buy a stock in a company you’re familiar with to learn the process, such as Uber. 

For example, if you like Starbucks coffee, buy Starbucks stock. This is the strategy laid out in the first investing book I ever read, One Up On Wall Street by Peter Lynch. Lynch was the top mutual fund manager at Fidelity in the 1980s and early 1990s. His advice… buy what you know.

Once you make your first stock purchase, you’ll understand how the process works, preparing yourself for more significant opportunities.

The Uber IPO

The following section is being kept on this page for historical purposes. 

The Uber IPO occurred on May 10th, around noon EST. The IPO price was $45. Opening trade was $42. The stock closed the first day down $0.33 at $44.67

Uber IPO Underwriters

Uber hired Morgan Stanley and Goldman Sachs to lead the IPO underwriting. 

Secondary underwriters included Bank of America Corp, Barclays, Citigroup Inc, Allen & Company, Deutsche Bank AG and JMP Securities, according to Reuters. Full list in S-1 filing. 

Since Morgan Stanley is a lead underwriter, they will administer the Directed Share Program for experienced drivers. 

Buy Uber Stock in the Initial Public Offering

*** No longer possible ***

Ambitious investors can position themselves to invest in the Uber IPO. In the past, IPO investing has been difficult to gain access for regular investors. However, the marketplace is changing.

IPOs have always been available to the wealthiest customers of the leading brokerage firms. That’s great if you’re wealthy. Certain online brokers are better for IPO investing than others.

For a complete list of IPO-friendly online brokers and their eligibility, check out this page. Fidelity, TD Ameritrade, and Schwab are the most likely to receive allocations for their customers.

Update: TD Ameritrade has indicated it is not participating.

Financial technology is changing the way ordinary investors can invest in IPO. You can now invest in IPOs. To learn how, read this article about how to invest in IPOs.

The Uber IPO will be in high demand. The most likely outcome is that ordinary investors won’t get access. However, at a $90+ billion dollar valuation, there will be a lot of shares to go around.

But it’s more likely you’ll need to buy after the IPO.

Fidelity Offers Shares to Eligible Customers

Fidelity has offered Uber IPO shares to eligible customers! I received an email at 1:23 pm 04/26 indicating the option to request an allocation. Customers must have $500,000 in assets with Fidelity, or have made at least 36 trades in the past 12 months to be eligible. Eligibility does not guarantee an allocation. 

I put in a request for 200 shares. Wow, I’ve been writing about this IPO and it’s finally here! Thankfully, I recently made a big transfer out of Vanguard into my Fidelity account. 

Based on how the Beyond Meat IPO transpired, I am not confident I’ll receive an allocation of Uber stock from Fidelity. I did not receive any shares of Beyond Meat.

Tonight, once the price is set, those who indicated interest in the deal will get an email asking if they still want to buy shares. Customers must confirm to receive shares.

However, confirmation does not guarantee shares. Allocation of shares to customers will be highly dependent on the number of shares Fidelity receives. If you requested shares from your broker, expect to be disappointed, but hope for a small allocation.

Driver Appreciate Reward (updated 04/26/2019)

To acknowledge Drivers who have participated in our success, we are paying a one-time cash Driver appreciation reward to qualifying Drivers in jurisdictions where we operate through owned operations, in an aggregate amount of approximately $300 million to over 1.1 million qualifying Drivers around the world. We expect to pay the Driver appreciation reward to qualifying Drivers on or around April 27, 2019. In the United States, each qualifying Driver will receive a Driver appreciation reward in an amount equal to $100, $500, $1,000, $10,000, $20,000, or $40,000, based on the number of lifetime Trips completed by the qualifying Driver. The amount of the Driver appreciation reward paid to qualifying Drivers outside the United States will be based on the same Trip criteria, but may be adjusted on a region-by-region basis to account for differences in average hourly earnings by region. Whether a Driver qualifies for a Driver appreciation reward will be based on the following criteria: one Trip completed in 2019 as of April 7, 2019; (i) 2,500, (ii) 5,000, (iii) 10,000, (iv) 20,000, (v) 30,000, or (vi) 40,000 lifetime Trips completed as of April 7, 2019; and the Driver is in good standing. Qualifying Drivers will receive only one Driver appreciation reward, which will be the largest Driver appreciation reward for which they are eligible.

Uber IPO Directed Share Program

HUGE news for drivers. A Directed Share Program (DSP) is expected for long-time drivers. This means drivers may get IPO access before the IPO launches. 

CONFIRMED (04/11/19): Directed Share Program is included in the S-1 filing. Qualified drivers will be able to participate in the IPO. No details outlining the definition of a qualified driver. 

Here’s what we know now about the Directed Share Program (updated 04/26/2019 with share numbers):

At our request, the underwriters have reserved up to 5,400,000 shares of common stock, or up to 3% of the shares offered by this prospectus, for sale at the initial public offering price through a directed share program to certain qualifying Drivers in the United States. To qualify for the directed share program, a Driver must meet the minimum criteria for the Driver appreciation reward. The sales will be made at our direction by Morgan Stanley & Co. LLC and its affiliates through a directed share program. The number of shares of our common stock available for sale to the general public in this offering will be reduced to the extent that such qualifying Drivers purchase such reserved shares. Any reserved shares not so purchased will be offered by the underwriters to the general public on the same terms as the other shares of common stock offered by this prospectus. Participants in this directed share program will not be subject to lockup or market standoff restrictions with the underwriters or with us with respect to any shares purchased through the directed share program.

If you’re a driver and interested in how DSPs work, read this article about the LendingClub IPO. LendingClub offered IPO shares to its investors. I participated in this IPO and received a 250 share allocation. 

Morgan Stanley is a lead underwriter, so they are the top candidate to administer the program. They administered this type of program for the Alibaba IPO. ***CONFIRMED***

Uber drivers, keep a close eye on your email accounts for news on the DSP. You’ll need to act quickly to participate. Non-drivers will not be able to participate. 

Ways to Invest in IPOs

For a complete list of IPO-friendly online brokers and their eligibility, check out this page. Fidelity, TD Ameritrade, and Schwab are the most likely to receive allocations for their customers.

ClickIPO

ClickIPO is a brand new smartphone app that is available now. The company empowers ordinary investors to invest in IPOs and secondary offerings through their existing brokerage account.

This promising new app is available to all U.S. based investors today for research and reserving IPO shares. Link your existing online brokerage at TradeStation to get started immediately.

Partnerships with other brokers are expected in the next few months.

Read my initial review of the startup here and download the app for free. Start building your investor score as early as possible to better your chances of getting access.

ClickIPO has not been getting allocations for the biggest IPOs so far in 2019. So I believe it is not very likely to receive any Uber shares for it’s users. 

Update: ClickIPO appears to be left out of this deal as of 05/09 at noon.

Motif Investing

The Wall Street Journal suggested long ago that the IPO for Uber may be available through Motif Investing in the coming year. For this reason, Motif Investing is a potential broker to invest in Uber stock when it becomes available… because you may have a shot at getting in on the IPO. You can invest in IPOs with a minimum of $250.

This is looking more an more unlikely as Motif has been left out of many recent deals. Motif also does not have a known relationship with Morgan Stanley, though it has offered some Goldman Sachs deals. 

Learn more about investing in IPOs at Motif here

Update: Motif appears to be left out of this deal as of 05/09 noon. Keep a close watch on you email if you have an account. Shares will disappear quickly.

Access IPOs

I’ve personally invested in more than ten IPOs. To share my strategies on how to profit from IPO investing, I spun off a website focusing exclusively on how ordinary investors can invest in IPOs.

Visit AccessIPOs.com to learn how to profit from IPOs.

You can follow along with all the latest IPO news on the Motif Investing platform.

The Lyft IPO

Both Uber and Lyft filed for IPOs. The Lyft IPO happened on March 29th, 2019. The S-1 filing is publicly available here.

The Lyft IPO was oversubscribed on day two of its roadshow, meaning demand for shares was very high. But the stock price has fallen since. The Lyft IPO priced at $72 the evening of Thursday the 28th. It began trading on March 29th.

Uber released its S-1 filing on April 11th.

Since the Lyft IPO fell after its debut, we expect the Uber IPO price to come in a bit lower than initially anticipated (this is indicated in the 04/25 Bloomberg report), potentially helping IPO investors to get an early pop in price. 

Disclosure: The author does not own any shares of Uber stock or Lyft.

Note: This article is not a recommendation to buy or sell Uber stock. Invest at your own discretion or contact a financial adviser for advice. Investing in IPOs involves significant risk. Don’t invest money you cannot afford to lose.

Author Bio: I’m a 44-year-old IT professional, investor, and blogger based in the Washington, DC metro area. My primary financial goal is to retire at age 55, one year before my Dad retired. I write about how to build income streams so you can explore the unusual. I track my progress towards financial independence using a free and recommended tool called Personal Capital. My first love is my beautiful wife and three kids. My second love is travel. Combining both in early retirement is the ultimate goal and my primary motivation for financial independence. Read my complete story HERE.

Previous New Updates

05/08/2019: CNBC reports Uber expected to price the IPO at the mid-point of its target range or lower. Translation: $47 or below.

05/08/2019: More bear arguments from 12 analysts, worth a read

05/08/2019: Uber drivers striking today over low wages

Uber IPO expected to price the evening of 05/09. Uber IPO date estimated to be 05/10. 

04/26/2019: Uber released an amended S-1 filing this morning. Confirms the Bloomberg reported price range of $44-$50 per share. Uber will offer 180 million common shares of stock to the public. 

04/22/2019: Worthwhile bear view to read for anyone considering an early investment.

04/11/2019: UBER S-1 FILING RELEASED TO THE PUBLIC

04/30/2019: Uber IPO Is Oversubscribed by Day Two of Roadshow

04/26/2019: Fidelity has offered Uber Technologies IPO shares to eligible customers. I received an email at 1:23 pm with the offer. I logged into my account and indicated interest for 200 shares! We’ll see if they come through with an allocation. Screen shots and eligibility information in the Fidelity section below.

04/10/2019: Uber Plans to Sell $10 Billion Worth of IPO Stock

Uber expected to release its S-1 Filing on Thursday, April 11th publicly (CONFIRMED). According to CNBC, the company is seeking a valuation of $90-$100 billion, below the $120 billion estimates we’ve been hearing, likely due to the fall in the Lyft share price after the IPO. About $10 billion will be released, or floated, to the public. 

The roadshow is now expected to begin during the week of April 29th, meaning the Uber IPO should happen in the first half of May, subject to changes. 

The S-1 filing the is regulatory documentation required by the SEC.

Note: Previous Latest News updates are copied to the end of this page. 

04/25/2019: Bloomberg reports that the beginning Uber IPO price range will be between $44 and $50 per share, raising $8-$10 billion and valuing the company at $80-$90 billion, below previous estimates.

That’s the starting range for marketing purposes, subject to demand. It’s likely starting at the lower end because of the post-IPO decline of Lyft. 

Uber is expected to set the terms for its IPO as soon as Friday before heading out on a road show to market the stock to potential investors, the people said.

The roadshow is expected to begin next week. 

04/22/2019: Worthwhile bear view to read for anyone considering an early investment.

04/11/2019: UBER S-1 FILING RELEASED TO THE PUBLIC

Great news for Uber drivers, a Directed Share Program is listed in the filing. Further details about the Directed Share Program and Driver Appreciate Reward below.

Total share offering information and many other details are not provided yet. You’ll find amended SEC filings on the SEC.gov website in the coming weeks. Or Click here for a live feed of S-1 filings. That live feed is captured directly from the SEC (more user friendly). 

Update 04/10/2019: Uber Plans to Sell $10 Billion Worth of IPO Stock

The roadshow is now expected to begin during the week of April 29th, meaning the Uber IPO should happen in the first half of May, subject to changes. 

The S-1 filing the is regulatory documentation required by the SEC.

Update 03/26/2019: Uber to Acquire Careem, Its Top Mideast Rival, for $3.1 Billion

Update 03/22/2019: Uber is Said to Pick NYSE for Listing

Update 03/15/2019: Uber Plans to Kick Off IPO in April

Update 02/28/2019: Some Uber, Lyft Drivers to get Stock in IPOs. Drivers can read more about the Directed Share Program below.

Update 12/07/2018: Uber Joins Lyft in Race to Tap Investors

Update 12/06/2018: Uber rival Lyft Files for IPO

Update 10/16/2018: Uber Proposals Value Company at $120 Billion in a Possible IPO

Update 08/21/2018: Uber Hires New CFO. Expects IPO in 2019

Update 05/30/2018: Uber CEO Dara Khosrowshahi says the company is on track for a 2019 IPO (Also read about Buffett’s inquiry into investing in Uber).

Update 02/26/2018: SoftBank Backs Uber’s Pledge to go Public in 2019.

Update 02/13/2018: Uber Lost $4.6 Billion in 2017.

Update 12/28/2017: SoftBank successfully acquires 15 percent of Uber at $48 billion valuation.

Update 11/29/2017: Financial Times reports on Uber’s Q3 earnings and revenue. Loss widens to $743 million.

Update 11/27/2017: SoftBank Bids to Buy Uber Shares for 30% Less Than Current Value.

Update 11/13/2017: Uber approved $10 billion deal for an investment by Japan’s SoftBank. Valuation of $70 billion.

Update 10/04/2017: Japan’s SoftBank to invest $1+ billion in Uber at $69 billion valuation. Uber Board of Directors also passed a resolution to go public. The Uber IPO is now expected by 2019.

Update 08/27/2017: Recode reports the Dara Khosrowshahi will be the new CEO of Uber. Khosrowshahi served as the CEO of Expedia since 2005. Declares Uber IPO is 18-36 months out.

Update 06/21/2017: Major news today. Travis Kalanick has resigned as CEO of Uber. While I don’t like this from the perspective of growth and competitiveness, it may mean we’re closer to finally seeing the Uber stock IPO.

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